Effective date: July 25, 2026 · Version 2026-07-v1
These Platform Terms of Service (“Terms”) are between Salus, Inc., a Washington corporation doing business as Cadence (“Cadence,” “we,” “us”), and the entity agreeing to these Terms (“Customer,” “you”). By creating an account, using an API key, or sending Messages through the Platform, you agree to these Terms on behalf of your organization and represent that you are authorized to do so.
Cadence provides an interface for sending and receiving business messages over RCS with automatic fallback to SMS, together with brand onboarding and compliance tooling. Cadence is not a telecommunications carrier. Message delivery is performed by Providers and is subject to Provider Terms.
Sandbox and live access. Sandbox API keys simulate delivery and do not transmit Messages to real End Users. Live API keys transmit real Messages and are issued only after the applicable brand, campaign, and sender registrations are approved.
You are responsible for safeguarding your API keys and for all activity under your account. You must notify us promptly of any suspected compromise. You may not share, resell, or sublicense Platform access except as expressly permitted in writing.
This section is fundamental. You represent, warrant, and covenant, for every telephone number you message through the Platform, that:
a. You have been duly authorized by the subscriber of record for that telephone number to contact and message it.
b. You have obtained and maintain valid, documented, express consent (opt-in) from the End User to receive the category of Messages you send, obtained in a manner that complies with applicable law (including the TCPA and analogous state laws), Provider Terms, and CTIA guidelines.
c. You provide accurate opt-in provenance — including the method and date consent was captured — through the Platform’s required consent fields, and you will retain the underlying records for no less than four (4) years and produce them to us within five (5) business days of request.
d. You honor opt-out requests promptly, including STOP and equivalent keywords, and you do not message any End User who has opted out or whose consent has expired or been revoked.
e. You maintain a publicly accessible privacy policy and messaging terms that accurately describe your messaging program and include all disclosures required by Provider Terms (including message frequency, that message and data rates may apply, opt-out and help instructions, and a statement that mobile opt-in data is not shared with third parties for marketing).
f. Your consent-collection surfaces accurately identify the legal entity responsible for the messaging program.
You are solely responsible for the lawfulness of your consent practices. Cadence’s compliance tooling is provided to assist you; it does not constitute legal advice and does not transfer responsibility for consent to Cadence.
You will not use the Platform to send Messages that:
a. Violate any applicable law, regulation, Provider Term, or carrier or CTIA requirement.
b. Contain or promote SHAFT content (sex, hate, alcohol, firearms, tobacco), cannabis or controlled substances, illegal products or services, gambling where prohibited, high-risk financial offerings, or content prohibited by Providers.
c. Are fraudulent, deceptive, phishing, malicious, or misrepresent the sender’s identity, or that make false or misleading representations regarding Cadence, Google, or any Provider.
d. Constitute unsolicited bulk messaging, or that are sent to numbers acquired from purchased, rented, scraped, or otherwise non-consented lists.
e. Solicit or transmit sensitive personal data — including government identification or social security numbers, payment card or financial account data, or precise health information — except where you have a lawful basis, it is permitted by Provider Terms, and, where applicable, a separate written agreement with Cadence (such as a Business Associate Agreement) is in place. Absent such an agreement, you will not transmit protected health information through the Platform.
f. Attempt to evade filtering, registration, or throttling controls, including by rotating sender identities, obfuscating URLs, or distributing traffic to disguise its origin.
You will also provide accurate and complete brand, campaign, and use-case information for registration, and keep it current.
Messages are not private or end-to-end encrypted. You acknowledge that Message content is transmitted through and processed by Providers, including for delivery, security, and abuse and spam detection, and that Google may process Message content for purposes described in its terms, including improving spam detection. You must not transmit content through the Platform that you are not permitted to disclose to Providers on this basis.
Roles. As between the parties, you are the controller of End User personal data you submit; Cadence processes it on your behalf to provide the Platform, maintain consent and delivery records, and meet legal and Provider obligations. You are responsible for obtaining all consents and providing all notices required for that processing.
Where you are subject to GDPR, the CCPA/CPRA, or similar laws, the parties will execute a Data Processing Addendum before you transmit personal data of covered individuals.
Your use of the Platform is subject to Provider Terms, which are incorporated by reference. You agree to comply with them as if you were a direct party. Providers may modify their terms, fees, or availability at any time, and may suspend, throttle, or refuse Messages at their discretion. Cadence may modify the Platform or these Terms as reasonably necessary to remain compliant with Provider Terms, effective upon notice.
Fees are as set out in your order form or published pricing. Carrier and Provider pass-through charges (including registration and per-message fees) are billed at cost and shown as a separate line item; those charges are set by Providers and may change without notice from them.
Invoices are due net fifteen (15) days from the invoice date, or are charged against a prepaid usage balance where applicable. Undisputed amounts more than 15 days overdue may accrue interest at the lesser of 1.5% per month or the maximum permitted by law, and are grounds for suspension under Section 9. Fees are exclusive of taxes; you are responsible for all applicable taxes other than taxes on our income.
We may immediately suspend or limit your access, or block specific Messages, sender identities, or recipients, without prior notice, if we reasonably determine that:
We will notify you as soon as reasonably practicable and, where the issue is curable, provide an opportunity to cure. Suspension does not relieve you of accrued payment obligations. Repeated or uncured violations are grounds for termination.
You will defend, indemnify, and hold harmless Cadence, Salus, Inc., and its officers, employees, and agents — and, to the extent required by Provider Terms, Google and applicable carriers — from and against any third-party claim, demand, regulatory action, fine, or proceeding, and all resulting damages, losses, and reasonable attorneys’ fees, arising out of or related to: (a) Message content you transmit; (b) your consent practices or any alleged violation of the TCPA or analogous law; (c) your breach of these Terms or Provider Terms; or (d) your products, services, or business.
THE PLATFORM IS PROVIDED “AS IS” AND “AS AVAILABLE.” Cadence does not guarantee that any Message will be delivered, delivered over any particular channel (RCS or SMS), or delivered within any period. Providers publish no delivery service level, and carriers are not liable for delayed or undelivered messages. Cadence disclaims all implied warranties, including merchantability, fitness for a particular purpose, and non-infringement. Cadence does not provide legal or compliance advice.
To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or lost profits or revenue. Cadence’s aggregate liability arising out of or related to these Terms will not exceed the fees you paid to Cadence in the three (3) months preceding the event giving rise to the claim. These limits do not apply to your obligations under Sections 4 (Consent), 5 (Acceptable use), and 10 (Indemnification).
These Terms apply while you use the Platform. Either party may terminate for convenience on thirty (30) days’ written notice, or immediately for material breach. Upon termination, your access ends and you must cease sending. Sections 4(c), 6, 10, 11, 12, and 14 survive. We will retain consent and delivery records as required for compliance and will delete or return remaining data on request, subject to legal retention obligations.
Governing law and venue. These Terms are governed by the laws of the State of Washington, excluding its conflict-of-laws rules, and the parties submit to the exclusive jurisdiction of the state and federal courts located in King County, Washington.
Acceptance. You accept these Terms by clicking to accept during account signup or by signing an order form that references them. We record the terms version, account, and timestamp of your acceptance.
Changes. We may update these Terms on notice; continued use after the effective date constitutes acceptance. Material changes required by Provider Terms may take effect immediately.
Assignment. You may not assign these Terms without our written consent; we may assign in connection with a merger, acquisition, or sale of assets.
Entire agreement. These Terms, together with any order form and referenced policies, are the entire agreement between the parties and supersede prior discussions.
Salus, Inc. (d/b/a Cadence) · 19270 Aurora Ave N, #403, Shoreline, WA 98133 · admin@salussms.com
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